Privacy Policy

Welcome to our website. We are Plush Kraft part of Plush Kraft group. This document is an electronic document for record in terms of Information Technology Act, 2000 and published in accordance with the provisions of Rule 3 of the Information Technology (Intermediaries Guidelines) Rules, 2011 that require publishing the rules and regulations, privacy policy and Terms of Use for access or usage of this website / platform for purchase of our products at https://plushkraft.com/  hereinafter referred to as “Plush Kraft”.

This website is owned and operated by PlushKraft having its principal place of business at New Delhi.

Please note that the references “we”, “us”, “our” or any other similar phrases used hereinafter shall refer to Plush Kraft and references “User”, “you” or any other similar phrases hereinafter refers to the user / browser of our website.

We may collect your Personal Information when you use our services or Platform or otherwise interact with us during the course of our relationship. We collect Personal Information which is relevant and absolutely necessary for providing the services requested by you and to continually improve the Plush Kraft.

For browsing and buying the products and use of services available on our website, user is required, to provide certain personal information such as first name, last name, present address, email id, contact number, date of birth and gender etc. including banking details to make the purchase of products, and such information shall be collected on need to know basis on various periods by receiving user’s express consent. Plush Kraft will automatically receive and collect certain anonymous information in standard usage logs through the web server, including but not limited to mobile-identification information, cookies sent to our webpage, mobile network information, standard web log information, traffic to and from our website, tracking on the website and any other available information, from an IP address, assigned to the device used by user or the domain server through which user access the website and the functions and features therein and / or the type of device used by user.

User may choose to provide us with access to certain personal information of the user stored by third party sites. Our website will have access to such information to the extent allowed by the user’s privacy settings on that website and the user’s specific authorization. In the event user link its account managed by our website with an account maintained by any third party to enable us to access certain information maintained in such third party managed accounts, user agree that our website may collect, store and use such information in accordance with this online privacy policy.

Post obtaining user’s consent to allow the website to access user’s SMS inbox, we may collect relevant information from text messages (SMS) received by the Users from providers of services and/or products, including but not limited to retail outlets, other banking and financial institutions, mobile and OTP carriers and utility companies, and we will provide better access to products and services offered by us to the user. We may access contact information, such as user’s name, user’s address, user’s phone, email and other similar information and / or a complete call history of the user’s location, phone and / or any device storage. We don’t charge user anything; on the contrary we may receive consideration from third parties to whom user’s request is passed on. (this can be deleted if no information is being shared to any third party from your website)

We may use the personal information to improve our services to user and to keep user updated about our new products or other information that may be of interest to user. We shall not be responsible to verify your identity or determine your eligibility for using its products and / or technology and safeguard against illegal activities like fraud, cheating, misappropriation, etc.

User acknowledge that user is licensing us to use, modify, display, distribute and create new material from the information user provide through the website to render certain services through our website. By providing such information, user automatically agree, or promise that the owner of such information has expressly agreed to allow or license, as the case may be, us to use the information in the manner set out in the privacy policy, without the payment of any fees. We may, to the extent permitted by law, use, license, reproduce, distribute and disclose aggregate, non-personally identifiable information that is derived through user’s use of the website and user hereby provide consent for the same. The data collected enables us to do a collected advanced analytics of customer’s profile to evaluate user propensity to pay, identify cross selling opportunities and collection analytics.

We will protect user’s personal information against unauthorized use, dissemination or publication in the same manner in which we would protect our own confidential information of like nature. However, under certain conditions we may share this information as allowed under applicable laws. We may share information in the course of normal business operations, such as providing services to user who have subscribed for, and for any activity related to these services such as browsing through our product range as well as buying the same. It may become necessary for us to disclose user’s personal information to our agents and contractors in the course of normal business operations for the above referred purpose. However, these third parties would be required to use the information obtained from us for such purposes exclusively. We will endeavor to take all reasonable steps to ensure that the confidentiality of user’s information is maintained by imposing strict confidentiality standards on all the third parties to whom it discloses such information.

We may be required to disclose your personal and financial information to the statutory authorities in connection with any legal process that may be initiated by such authorities in accordance with applicable laws. We may occasionally invite selected third parties or we may ourselves enable our Users to participate in offers we feel would be attractive to Users of the website. We may also share user information to provide user with superior services and a range of offers. We may use this information to advise user of products, services and other marketing materials, which we think, may be of interest to user. We may also invite visitors to the website to participate in market research and surveys and other similar activities. We will use user information to improve user experience on the website and make subsequent offers to user on products which may be of interest to the user. User authorize us to exchange, share, part with all information related to user’s details and transaction history to its affiliates / subsidiaries / agencies/ advertisers / participation in any telecommunication or electronic clearing network as may be required by law, customary practice, statistical analysis and past purchase behavior, verification or risk management and shall not hold us liable for use or disclosure of this information.

We will not sell or rent or otherwise disclose your information for commercial purposes to any third party in a way that is contrary to the commitments made and / or other than as set forth in this Privacy Policy.

There are number of products offered by third Parties on the Website that may pop up as an advertisement. If you choose to proceed to buy or visit link for these separate products or services, disclose information to these providers, then their use of your information is governed by their privacy policies in addition to the Privacy Policy of our website. We shall not at any time be responsible for their privacy policies. We encourage you to visit and read about the privacy notices and procedures adopted by these third parties/providers, when you wish to buy or avail their products or services.

A cookie is a piece of data stored on the user's computer tied to information about the user. We may use both session ID cookies and persistent cookies. For session ID cookies, once you close your browser or log out, the cookie terminates and is erased. A persistent cookie is a small text file stored on your computer’s hard drive for an extended period of time.

We use data collection devices such as cookies or similar technologies on certain pages of the website to help analyze our website flow, measure promotional effectiveness, and promote trust and safety. Cookies do not contain any of your Personal Information. We offer certain features that are only available through the use of a "cookie" or similar technologies. We also use cookies to allow you to enter your password less frequently during a session i.e. Persistent Cookies.

Most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. You are always free to decline/delete our cookies or similar technologies if your browser/device permits, although in that case you may not be able to use certain features of our website and you may be required to re-enter your password more frequently during a session. However, because cookies allow you to take advantage of some of the website’s essential features, we recommend that you leave them turned on. Additionally, you may encounter "cookies" or other similar technologies on certain pages of the website that are placed by third parties. We do not control the use of cookies by third parties.

To the extent applicable, we store Personal Information within India and retain it in accordance with applicable laws and for a period no longer than it is required for the purpose for which it was collected. However, we may retain Personal Information related to you if we believe it may be necessary to prevent fraud or future abuse or if required by law such as in the event of the pendency of any legal/regulatory proceeding or receipt of any legal and/or regulatory direction to that effect or for other legitimate purposes.

Once the Personal Information has reached its retention period, it shall be deleted in compliance with applicable laws.

The information provided by user is stored with restricted access as we understand that the confidentiality, integrity and availability of your data is vital to our business operations and success. User information transmitted over the internet is protected through the use of encryption, using the Secure Socket Layer (SSL) or equivalent protocols. If a password is used to help protect user’s accounts and account information, it is the user’s responsibility to keep the password confidential. User have to ensure that the user always log out, before sharing the device with a third party and user is advised that the user utilize a service to protect access to user’s device. We use generally accepted industry standards to protect user information submitted to our website, both during transmission and upon receipt. No method of transmission over the Internet, or method of electronic storage, is 100% secure, therefore, we cannot guarantee its absolute security.

When you are buying the products and services from us, while browsing through our website, certain Personal Information may be collected by third parties and such Personal Information shall be governed by their privacy policy. You may refer to their privacy policy and terms of service to understand how your Personal Information will be handled by such service providers.

Our services may include links to other websites or applications when you visit our website. Such websites or applications are governed by their respective privacy policies, which are beyond our control. Once you leave our servers (you can tell where you are by checking the URL in the location bar on your browser or on the m-site you are redirected to), use of any Personal Information that you provide on these websites or applications is governed by the privacy policy of the operator of the application/website, you are visiting. That policy may differ from ours and you are requested to review those policies or seek access to the policies from the domain owner before proceeding to use those applications or websites. We do not accept any responsibility or liability for usage of your Personal Information by these third parties or their policies.

We reserve the right to change this policy from time to time, at our sole discretion. We may change, update, modify, add or remove portions of this privacy policy to reflect changes to our information practices. We may, however, reasonably endeavor to notify you of the changes. We encourage you to periodically review the Privacy Policy. Checking the effective date below allows you to determine whether there have been changes since the last time you reviewed the statement. Your continued use of our services, following the posting of changes will mean that you accept and agree to the revisions. We will never make changes to policies in order to make it less protective of Personal Information already shared by you.

It's important to note that the information we use about you helps us provide you with products, services and experiences that benefit you. You have the ability to control how your non-personal information is collected and used online.

We process your Personal Information with consent. By using our website and / or purchase of products or use of our services and/or by providing your Personal Information, you consent to the processing of your Personal Information by us in accordance with this Privacy Policy. If you disclose to us any Personal Information relating to other people, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy.

When you provide your contact details, we will use it to send you general notices or important news about your account, request your feedback or opinions and provide updates on special deals and offers that might interest you.

We provide all users with the opportunity to opt-out of receiving any of our services or non-essential (promotional, marketing-related) communications from us, after setting up an account. If you want to remove your contact information from all our lists and newsletters or discontinue any our services, please click on the unsubscribe button on the emailers.

In case you have any questions, concerns or complaints regarding the processing of your Personal Information or this Privacy Policy you may write to us at info@plushkraft.com.